Future-proof your business by being ethical and playing the long-game

by Gareth

April 2, 2020

Zoom Video Communications allegedly dropped the ball on their users’ privacy. Despite end-to-end encryption claims, their users’ data is not secure. They’re alleged to also be “… quietly sending data to Facebook about a user’s Zoom habits — even when the user does not have a Facebook account.”

I’m loving using Zoom’s video conferencing product. But, the world is shifting. Users care about their privacy and the claims that businesses make. Non-disclosure and sneaky business tactics is the old business paradigm. The time of centred, patriarchal systems is coming to an end. The businesses of the future are open, honest and inclusive. They put their customer’s needs above those of shareholders.

Zoom could increase the bottom line today but selling my data. But, tomorrow when a distributed technology where privacy and user’s interests are prioritised – people will move. Masculine business models of competition and scarcity will start to move towards businesses focused on abundance, collaboration and inclusion.

Let’s see how Zoom responds to these allegations.

#businessofthefuture #futureproof

Till next week.


Additional recommended tools and content:

Simon Sinkek talks about the future of business and competition with Maree Forlio here.


About the author

Gareth is a Lifestyle Designer, a Perfect Day chaser and a minimalist. Based in Guatemala his highest joy is creating content that helps and inspires people to Live More Perfect Days.

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